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Some 50,000 of the estimated 3 million land-based bingo players now play bingo online.
90% of these are below the age of 50, dispelling the myth that bingo is for the older generation. 85% of online players are women.
If you go into an online bingo site and enter the chat room, you will find that there are significantly more female players there than male players. That's why most online bingo sites target women aged 35-54 with their advertising.
Bingo is now the most popular leisure activity in the UK for women between 20 and 25 years old.
The UK market has seen an influx in big brand names launching bingo games on their already established websites.
Huge brand names such as Yahoo!, Virgin, AOL UK and most recently MSN UK are all now associated with the UK online bingo market.
Gala Bingo the biggest land based bingo operator in the UK is also now online.
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